Lloyd’s
of London is the most venerable and storied insurance carrier anywhere in the
world, with a reputation for insuring anything and everything going all the
back to the 17th century. It
was then that Londoner Edward Lloyd, operating out of his coffee shop, started
issuing marine insurance for ships and cargo. More than 325 years later, there
really isn’t much Lloyd’s hasn’t covered, including plenty of celebrity’s body
parts, fine jewels, space exploration, and even alien abduction. Here is a list
of some of the most notable insurance policies ever issued by Lloyd’s of
London, still headquartered in London today:
Singer Mariah Carey signed
with Gillette for their “Legs of a Goddess” promotion and they company promptly
insured hers for a whopping $1 billion with Lloyd’s of London.
However, when Rihanna was
signed for the same campaign, they only assigned a $1 million policy on her
legs.
That’s the same amount
famous Hollywood starlet Betty Grable insured her legs for in the 1940s.
But they still all pale in
comparison to the £100m Lloyd’s insurance policy on soccer great David
Beckham’s legs, though they were protected for less aesthetic and more athletic
reasons!
There
is a long lineage of Hollywood stars insuring their most notable assets against
loss, including Bette Davis, who actually insured her waistline against weight
gain with a $28,000 policy.
In
1930, Jimmy ‘the Schnozzle’ Durante insured his sizable nose against loss for
$140,000.
America
Ferrera, the star of Ugly Betty, has a smile so bright – sans braces – that
Aquafresh insured her pearly whites for $10 million as part of their ad and
charity campaign.
Eerily,
James Dean took out a $100,000 life insurance policy only one week before he
tragically passed in an auto accident at age 25.
Individual
stars aren’t the only ones Lloyd’s covers, as the Oscar awards celebration is
insured against fire, terrorism, and about $38 million on the hook for loss of jewelry.
Llyod’s of London started by
insuring marine and shipping expeditions in the 1800s, and evolved from there
to cover other forms of transportation.
In 1904, they issued their
first policy for the new form of overland travel called the “motorcar.” Their
underwriters had no idea how to gauge the risk of motorcars, and in fact
described them in the policy as a “'ship navigating on land.”
In
1911, another vanguard of transportation begged the attention of Lloyd’s
underwriters – flying. The company started insuring policies for experimental
flights but after a few years of paying out on frequent crashes, they cancelled
their services. In fact, according to official documents, insuring air travel
was cancelled ‘in view of the fact that there seems to be no immediate future
in aviation insurance and that there is no business to be had’.
Charles
Lindbergh was insured for $18,000 when he made his transatlantic flight from
USA to Europe on the Spirit of St. Louis.
Lloyd’s
entered the realm of space exploration in 1965, with their insurance policy on
the first space satellite, the Instelstat.
Over
the years, they covered other space missions against physical damage, business
interruption, and even space debris and in 1984 helped launch a successful
mission to salvage to rogue satellites.
Lloyd’s
foray into business-in-outer-space will continue, as they’ve started issuing
insurance policies for space tourists, including 500 citizens of the earth who
have already signed up for Richard Branson’s Virgin Galactic private space
trips.
Is it fiction or fact? That
doesn’t matter to Lloyd’s, who will let people take out insurance policies
against them being bitten and transforming into a vampire, zombie, or werewolf.
And reportedly, 60,000 people have already signed up!
There are also policies that
cover “for a potential zombie apocalypse and the resulting cleaning costs.” What
a mess that would be!
Lloyd’s of London even
issues insurance policies against being abducted by aliens, and 20,000 people
to date have paid premiums for that peace of mind.
One of those policies was
taken out by legendary actress Shirley MacLaine, who is now insured for $25
million in case she’s ever abducted by extraterrestrials.
***
Look for part 2 of this blog, where we document how Lloyd's insures tongues, weddings, Loch Ness Monster sightings, and the possibility of another immaculate conception!
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