The Boomers are coming, and
they’re set to make a significant impact on the real estate and housing market
over the next two decades. Defined as people who were born between 1946 and
1964 during the post World War II economic and population boom and came of age
in the socially and politically turbulent 1960s and 70s, the Baby Boomers
number 76.4 million – a huge portion of the American population.
Long a driving force
economically with unprecedented income, consumer spending, and home ownership
rates – children of the “The Greatest Generation” as labeled by Tom Brokaw – the
Boomers are now easing into the silver years of their lives.
According to the Social
Security Administration, 9,600 people a day will be blowing out their 65th
birthday candles in 2015, up from only 7,800 in 2010, and continue at that rate
for the next 20 years. In fact, if there are only 40 million seniors in the
U.S. today, by 2050 there ranks will swell to 90 million. And with those nearly
10,000 new Boomers joining the ranks of senior citizenship every single day
(buy stock in AARP!), there desire to reassess their finances as well as
lifestyles will lead to big waves in the real estate market, too.
Here are 20 statistics about
Baby Boomers and their real estate and housing – but it’s not always what you’d
expect!
1. Baby Boomers – greatly
vested in stocks, real estate, and other investments, definitely felt the sting
of the economic downturn and Great Recession. Between 1991 and 2007, the number
of Americans between the ages of 65 and 74 that filed for bankruptcy increased
by 178%. That led Boomers to reassess their values and plans on issues like
retirement, investing, paying off their home, and home ownership in general.
2. Even if Boomers haven’t
shown a consensus that they’d like to sell, downsize, and relocate to senior
communities in sunny climates, investors are going all in on that trend
emerging soon by building senior communities in record numbers.
3. For instance, in Dallas, Atlanta and Chicago, the number of new assisted-living units under construction represent more than 10% of the existing inventory. That’s a run on senior housing, as by comparison, in the 31 other major markets, only 3.4% of new building was for assisted-living communities as of 2011.
3. For instance, in Dallas, Atlanta and Chicago, the number of new assisted-living units under construction represent more than 10% of the existing inventory. That’s a run on senior housing, as by comparison, in the 31 other major markets, only 3.4% of new building was for assisted-living communities as of 2011.
4. Home ownership – one of the
strongest pillars supporting the American Dream – was vastly important to Baby
Boomers. In fact, thanks largely to Boomers prioritizing home ownership, U.S.
rates hit an all-time high in 2004. Bucking the overall trend, homeownership in
those 65-74 has actually only fallen by less than 3% (compared to almost 10% by
those 35-44), and home ownership rates among seniors 75 and over have remained
virtually unchanged.
5. Boomers lived by the
fundamental premise that they should own their home and work to pay it off,
living mortgage free in retirement. Thanks to decades of work and writing
checks to their mortgage company, a Merrill Lynch survey reveals that the
average homeowner 65 and older has accrued an average of more than $200,000 in
equity on their residence. Many have their homes paid off completely, but far
more saw those plans derailed by the recession and mortgage crisis.
6. The stereotype may be that
Boomers are ready to retire and move to a state with a warm climate to enjoy
their senior year as snowbirds. But in fact, 83% of new seniors who moved last
year stayed in their same current state.
7. Merrill Lynch reports that
only 48% of retirees surveyed live in a place with “pleasant climate/weather.”
8. Boomers are definitely
looking to make changes, but it’s not ensured that they will sell their current
home and downsize. Already labeled the “Downsize Surprise,” only about half of
Boomers surveyed say they’re planning on downsizing.
9. In a startling revelation,
about 30% of new seniors who have already moved actually bought bigger homes,
reporting that they wanted room for family members or friends to visit.
10. And of those who are downsizing, 49% report doing so because they want a simpler lifestyle, while 28% are moving to a smaller home to save money.
11. So of the senior Boomers
who are staying in their homes, surely they’re thinking about renovating their
homes to make provisions for medical and aging concerns, right? Nope. Instead
of adding bathroom bars, ramps, widening hallways, moving bedrooms to the first
floor, etc., only 10% of Boomers say they’ve renovated or plan on doing so with
future health concerns in mind.
12. In fact, out of retirees
who have renovated, the most popular construction project was creating a home
office! (35% of those surveyed.)
13. But
surely the Boomers must be thinking about moving into senior communities, or at
least living in neighborhoods with other seniors, right? Wrong again. About two-thirds (67%) of people 65 and older prefer
neighbors of diverse ages and generations according to a recent survey, while
only 53% of adults under 35 reported the same.
14. In fact, only 7% of
today’s retirees go on to live in age-restricted (senior) communities. And the
occupancy rate for assisted living communities (84%) is actually down a few
clicks, not on the rise.
In a recent survey by a
national real estate company, 96.3% of real estate agents polled reported that
they were currently working with Baby Boomers.
15. And 87% have Baby Boomer
clients who already own, or are looking to purchase a rental property for investment
purposes – a huge portion.
16. The number of people in the
Baby Boomer generations turning 65 is so great that social historians (and
marketers) are already breaking the demographic into two segments by age, Early
Boomers (47-55) and Late Boomers (56-65). Research reveals that there are
profound differences between those two segments when it comes to housing, home
ownership, and future plans:
17. If and when Boomers do sell
their existing home and move to a new locale, they have distinct priorities
when selecting a neighborhood:
66% say close proximity to
healthcare facilities is important.
34% say close proximity to
parks and recreation is important.
24% say close proximity to
public transportation is important.
11% say close proximity to a
college or university is important.
Additionally, 66% say it’s
important to be close to family…but it’s not the most important thing. Much to
the chagrin of their adult children, 68% of Boomers confess that being close to
great shops and restaurants is an important factor when relocating!
Among Early Boomers (47-55):
34% are interested in
purchasing a second home.
52% are more likely to
downsize than Late Boomers.
31% are selling their
current home and looking for a larger home.
82% prefer a single-family
home.
In contrast, among Late
Boomers (56-65):
80% are interested in
downsizing.
22% are interested in
purchasing a second home.
47% want single-family homes.
27% prefer an active adult
community.
18. In an unexpected twist, Boomers are forgoing their traditional ideas of home ownership and even households once they turn 65, getting creative with how they plan to spend their silver years – and where they plan on living. A large number of Boomers plan on utilizing creative housing solutions like condo conversions, boarding house conversions, co-housing, shared purchase of an apartment buildings and co-ownership/habitation of houses. As that comes to fruition, it’s reported that by 2024, there will be between 14 and 16 million new households formed in the U.S., many of them Boomers.
19. Boomers may be aging like fine wine, but they don’t want homes that are long in the tooth. While you might think that they opt for older-homes in established neighborhoods, Boomers who are buying or relocating actually desire modern appliances, energy efficient features, low-maintenance landscaping, open floor plans, spacious kitchens, and even modern technology! Though it’s interesting to note that single-story housing is still a priority.
20. Real estate analysts predict
that a vast wave of Boomers selling their homes and moving into alternative
housing units, whether that be assisted living communities, senior condos, etc.
will create a huge influx of inventory, one that our current real estate market
can’t necessarily absorb. While Millennials rival Boomers in number, they are
in large opting not to buy and, saddled with debt, maybe cannot. Therefore,
experts predict a huge swell of inventory in coming years that’s not absorbed
or matching demand, creating downward pressure on prices in some markets.
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