In fact, numerous studies reveal that attractive people earn
on average three to four percent more than their coworkers and peers who are
less than attractive. That can add up to big money – about $230,000 over the
lifetime of a working adult – just because a person was born with natural good
looks. Even average looking people make on average $140,000 more than someone
who is considered ugly. Data also suggests that attractive people make more
money but get more raises, get hired more, and generally have more job
opportunities. But they also are bigger earners, more productive, and sell and
close more business when in sales.
While it’s certainly not fair that the pretty people get
paid more (unless they’re models, actors, or spokespeople on The Price is Right), there’s no denying
the correlation. But what does it actually mean?
But are good-looking people more successful because of their
inherent traits and characteristics, or are people more successful just because
they are easy on the eyes? Do their good looks breed naturally breed better
confidence and force of personality that further perpetuate their perception as
good looking?
Researchers at Rice University sought that answer when they
engaged a study on beauty’s effect on success using clinical means. They looked
at only facial appearances and their effect on success. The study concluded
that people with birthmarks, scars, and other blemishes were more likely to be
rated poorly by their interviewers. The interviewers tended to remember much
less about these candidates – both in personal information and interview
content - than candidates with unblemished and more attractive faces. Of course
that resulted in lower interview ratings and less jobs awarded.
Other studies show that people with good looks are perceived
as happier, have higher self esteem, more skilled, personable, capable, and
more intelligent than cohorts with average looks. This is often described as
the “Halo Effect,” where people automatically make positive assumptions based
on someone’s good looks.
Another interesting study isolated perceptions by letting
participants talk to a person on the phone, but then showed them two different
photos of the person. When they thought they were talking to a more attractive
person, they described them as being more warm, personable, and even smart.
Interestingly enough, good looks have been found to be even
more important for a man in the workplace than they are for women. An
attractive woman gets an 8% wage bonus if her looks are rated above average, or
a 4% penalty for below average looks, or a 12% total swing. Men only receive a
4% wage bonus for good looks but get dinged a 13% penalty if they are homely,
for a 17% swing.
Why is that? Like many things with human beings, the reasons
we do things funnel down toward primal urges the longer we scrutinize them. Along
with the Halo Effect, we tend to just be attracted to good looking people
because they are perceived as healthier, stronger, and better perpetuators of
the human race. We want to know them, be associated with them, and naturally
insert them into our society’s leadership positions. Even today, we haven’t
evolved out of our primal nature and that desire to be around people who are
more attractive results in higher wages and a faster track to success at the
office.
While this behavior may be socially reinforced, it is
nature, not nurture, as the culprit in this case. New studies by the Society
for Research on Child Development show that even children and adolescents who
are rated as more attractive get higher grades and go on to college more.
Are there any exceptions to this rule that attractive people
thrive in business? Why yes, there are – and this is where it gets fun.
According to a study published in Applied Financial Economics, there are at
least two professions where there is a negative correlation between
attractiveness and success.
The first is armed robbery. That’s right, if you chose the
vocation of robbing banks at gunpoint, your ugliness will be an asset, probably
because looking mean, violent, and scary is beneficial in that line of work. Interestingly
enough, this only applied to low-rent smash-and-grab robbers – white-collar
criminals did far better when they were better looking.
The second line of work where bad looks help may shock you –
real estate. Yes, research proves that real estate agents who have above
average looks are less successful. This goes against everything we assume in
the business, where suave male agents with business card photos like James Bond
and elegant female realtors with the air of super models spread their likeness
on door-to-door flyers, social media sites, and even bus stop benches. But the
study by Applied Financial Economics found quite the opposite to be true.
The study downloaded thousands of photos of real estate
agents at random from an online database. They then asked neutral observers to
rate the person’s attractiveness on a scale of 1 to 10, with 10 being the most
attractive.
They then looked up the agents’ listing and sales statistics
from their respective companies and averaged earnings for everyone who was a
10, a 9, etc. all the way to the 1’s.
What they found shocked them – the realtors who were average
or slightly below average looking far outperformed the better-looking agents.
Further research concluded that the more beautiful agents took longer to sell
houses, closed fewer deals, and brought less money into their companies. There
are several theories to this, but the general conclusion is that the most
attractive agents use their beauty as a crutch – not as an asset to complement
their business.
Fascinating! Do you have any other thoughts or theories
about this?
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