If you’re sitting at work and online right now then there’s a great chance you are a member of the world’s biggest social networking site. But whether you’re a dedicated LinkedIn networker or just use the site every once and a while (i.e. when you’re looking for a new job), few people realize the scope and magnitude of LinkedIn’s growth since its formation in 2002.
These days, the Mountain View, California-based firm employs 7,600 people in 30 cities around the world, deriving most if its 2.99 billion dollar net revenues from selling access to user information to recruiters and sales professionals.
To prove to you just how prevalent LinkedIn has become, here are 35 facts about the social network that will shock and impress you. (All statistics have been updated as of February, 2016 or using the latest data.)
1. LinkedIn is a business focused social networking platform, by far the biggest of its kind in the world.
2. How popular is LinkedIn? LinkedIn now has 414 million acquired users.
3. In the United States alone there are 107 million LinkedIn users, which accounts for roughly half of the adult working population!
4. Every month, 100 million individual members visit LinkedIn.
5. The site gains 2 new users every second of every day, adding about 1 million new users every 12 days. Every day, more than 175,000 new LinkedIn profiles are created.
6. Currently one out of every three professionals and business people on the entire planet are on LinkedIn!
7. But that still pales in comparison to LinkedIn’s ultimate goal and vision: to have 3 billion registered users (which would be about 30-40% of the world’s total population depending on when they achieve this).
8. LinkedIn reported $2.21 billion in revenue in 2014.
9. Conceived in 2002 and launched on May 6, 2003, LinkedIn was the brainchild of Reid Garret Hoffman along with Allen Blue, Konstantin Guericke, Eric Ly, Jean-Luc Vaillant, the founders of PayPal.
10. LinkedIn went public in May 19, 2011, and now trades on the New York Stock Exchange under the ticker symbol LNKD.
11. Jeff Weiner has been the CEO of LinkedIn since 2008 after serving prominent roles for Yahoo and Warner Brothers.
12. The social network has now expanded to 200 countries and territories all around the world.
13. In fact, 70% of LinkedIn users are now outside the U.S., including India (number two behind American for users), Brazil, Great Britain, and Canada, in that order.
14. To serve that diverse user base, the LinkedIn website is available in 24 languages, including: Arabic, Chinese, English, French, Japanese, Polish, Spanish, Swedish, Norwegian, Russian, Turkish, Dutch, Italian, Czech, Indonesian, Tagolog, Indonesian, Danish, German, Korean, Portuguese, Romanian and Malay.
15. LinkedIn is known for its Groups that connect and engage members. As of late, there are more than 1.5 million active LinkedIn Groups.
16. A big part of the social network’s experience is the endorsements users leave for each other. There are more than 1 billion endorsements to date at a rate of 10 million new endorsements every day.
17. The most recent estimate is that there have been more than 5 billion searches on LinkedIn to date.
18. As of Q2 of 2015 alone there were 35 billion LinkedIn member pageviews.
19. It’s now estimated that LinkedIn reaches 37% of the total U.S. digital population.
20. While many people realize sites like Facebook and Instagram are widely used on mobile devices, well over 50% of LinkedIn’s global traffic is from mobile users. In fact, LinkedIn has released five mobile apps to aid users: LinkedIn, LinkedIn Connected, LinkedIn Pulse, LinkedIn Recruiter and SlideShare.
21. All of those apps and mobile sites bring in 42 million unique mobile viewers every month, up 45% from only one year earlier.
22. Only a couple years ago, the majority of LinkedIn users were male, to a ratio of 56% to 44% female. But these days, the proportion is just about equal.
23. Who is the typical LinkedIn user? They are well educated, as 50% of LinkedIn users have Bachelor’s Degree or higher.
24. They also use social media differently, as 13% of LinkedIn users don’t have a Facebook account and 59% don’t have a Twitter account.
25. Executives from all Fortune 500 companies have a LinkedIn profile. (By the way, the average CEO has 930 connections on the site!) Likewise, 41% of all millionaires in the U.S. are on LinkedIn.
26. The average user has 393 connections on LinkedIn but 40% of users have between 50-200 connections only.
27. Paid accounts – called Premium – comprise 39% of all total LinkedIn users; a huge number compared to other social media platform’s paid users.
28. The average LinkedIn member spends only 17 minutes a month average in the site, and the average user has only 5 endorsements from others.
29. Millenials (America’s 18-34 generation, or Gen Y) are starting to flock to LinkedIn en masse, particularly when it comes time to hunt for a job or advance their careers. Reportedly, 13% of all Millenials use LinkedIn, and 39 million college students and recent grads have profiles on the social platform.
30. Research shows that LinkedIn is a valuable resource for both employers and job seekers. Interestingly, 89% of all recruiters have recruited someone off of LinkedIn.
31. And while 94% of all professional recruiters have profiles on LinkedIn, only 36% of job seekers use the site.
32. Last year, the top skills listed on LinkedIn profiles that led to people get hired were ‘Statistical Analysis and Data Mining.”
33. Your profile views will go up 11-fold if you post a profile picture
34. Listing your skills on your profile increases your views by 13 times.
35. LinkedIn is now a social media publishing platform as well, with 30,000 long form posts written and published every week.