If
you’re sitting at work and online right now then there’s a great chance you are
a member of the world’s biggest social networking site. But whether you’re a
dedicated LinkedIn networker or just use the site every once and a while (i.e.
when you’re looking for a new job), few people realize the scope and magnitude
of LinkedIn’s growth since its formation in 2002.
These
days, the Mountain View, California-based firm employs 7,600 people in 30
cities around the world, deriving most if its 2.99 billion dollar net revenues
from selling access to user information to recruiters and sales professionals.
To
prove to you just how prevalent LinkedIn has become, here are 35 facts about
the social network that will shock and impress you. (All statistics have been
updated as of February, 2016 or using the latest data.)
1. LinkedIn
is a business focused social networking platform, by far the biggest of its
kind in the world.
2. How
popular is LinkedIn? LinkedIn now has 414 million acquired users.
3. In
the United States alone there are 107 million LinkedIn users, which accounts
for roughly half of the adult working population!
4. Every
month, 100 million individual members visit LinkedIn.
5. The
site gains 2 new users every second of every day, adding about 1 million new
users every 12 days. Every day, more than 175,000 new LinkedIn profiles are
created.
6. Currently
one out of every three professionals and business people on the entire planet
are on LinkedIn!
7. But
that still pales in comparison to LinkedIn’s ultimate goal and vision: to have
3 billion registered users (which would be about 30-40% of the world’s total
population depending on when they achieve this).
8. LinkedIn
reported $2.21 billion in revenue in 2014.
9. Conceived
in 2002 and launched on May 6, 2003, LinkedIn was the brainchild of Reid Garret
Hoffman along with Allen Blue, Konstantin Guericke, Eric
Ly, Jean-Luc Vaillant, the founders of PayPal.
10. LinkedIn
went public in May 19, 2011, and now trades on the New York Stock Exchange
under the ticker symbol LNKD.
11. Jeff
Weiner has been the CEO of LinkedIn since 2008 after serving prominent roles
for Yahoo and Warner Brothers.
12. The
social network has now expanded to 200 countries and territories all around the
world.
13. In
fact, 70% of LinkedIn users are now outside the U.S., including India (number
two behind American for users), Brazil, Great Britain, and Canada, in that
order.
14. To
serve that diverse user base, the LinkedIn website is available in 24 languages,
including: Arabic, Chinese, English, French, Japanese, Polish, Spanish,
Swedish, Norwegian, Russian, Turkish, Dutch, Italian, Czech, Indonesian, Tagolog,
Indonesian, Danish, German, Korean, Portuguese, Romanian and Malay.
15. LinkedIn
is known for its Groups that connect and engage members. As of late, there are
more than 1.5 million active LinkedIn Groups.
16. A
big part of the social network’s experience is the endorsements users leave for
each other. There are more than 1 billion endorsements to date at a rate of 10
million new endorsements every day.
17. The
most recent estimate is that there have been more than 5 billion searches on
LinkedIn to date.
18. As
of Q2 of 2015 alone there were 35 billion LinkedIn member pageviews.
19. It’s
now estimated that LinkedIn reaches 37% of the total U.S. digital population.
20. While
many people realize sites like Facebook and Instagram are widely used on mobile
devices, well over 50% of LinkedIn’s global traffic is from mobile users. In
fact, LinkedIn has released five mobile apps to aid users: LinkedIn, LinkedIn
Connected, LinkedIn Pulse, LinkedIn Recruiter and SlideShare.
21. All
of those apps and mobile sites bring in 42 million unique mobile viewers every
month, up 45% from only one year earlier.
22. Only
a couple years ago, the majority of LinkedIn users were male, to a ratio of 56%
to 44% female. But these days, the proportion is just about equal.
23. Who
is the typical LinkedIn user? They are well educated, as 50% of LinkedIn users
have Bachelor’s Degree or higher.
24. They
also use social media differently, as 13% of LinkedIn users don’t have a
Facebook account and 59% don’t have a Twitter account.
25. Executives
from all Fortune 500 companies have a LinkedIn profile. (By the way, the
average CEO has 930 connections on the site!) Likewise, 41% of all millionaires
in the U.S. are on LinkedIn.
26. The
average user has 393 connections on LinkedIn but 40% of users have between
50-200 connections only.
27. Paid
accounts – called Premium – comprise 39% of all total LinkedIn users; a huge
number compared to other social media platform’s paid users.
28. The
average LinkedIn member spends only 17 minutes a month average in the site, and
the average user has only 5 endorsements from others.
29. Millenials
(America’s 18-34 generation, or Gen Y) are starting to flock to LinkedIn en
masse, particularly when it comes time to hunt for a job or advance their
careers. Reportedly, 13% of all Millenials use LinkedIn, and 39 million college
students and recent grads have profiles on the social platform.
30. Research
shows that LinkedIn is a valuable resource for both employers and job seekers.
Interestingly, 89% of all recruiters have recruited someone off of LinkedIn.
31. And
while 94% of all professional recruiters have profiles on LinkedIn, only 36% of
job seekers use the site.
32. Last
year, the top skills listed on LinkedIn profiles that led to people get hired
were ‘Statistical Analysis and Data Mining.”
33. Your
profile views will go up 11-fold if you post a profile picture
34. Listing
your skills on your profile increases your views by 13 times.
35. LinkedIn
is now a social media publishing platform as well, with 30,000 long form posts
written and published every week.
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