We'll share more and more of these home selling tips so stay tuned, and of
course contact us if you want to find out how to make the most money when you
sell your home!
1. Your greatest
marketers could be your neighbors!
Your neighbors are one of your best assets to help market
and sell your home, yet rarely utilized. But it makes perfect sense to spread
the word about your home hitting the market to those live around you, as they
have a vested interest in choosing a great new neighbor. In fact, if you go
knock on their door (or have us do it) and let them know the details of the
sale and even provide them flyers or brochures, they’ll do a great job telling
their friends and coworkers, providing a boost of serious and motivated buyers.
They’ll actually thank you for briefing them before the
listing even officially hits the market, and will hustle to generate interest.
In the same vein, you can also spread the word about your for sale home to
neighborhood associations, local schools, and other community organizations.
2. Personalize your
listing with a quick introduction video.
When buyers are in a competitive offer situation, Realtors
often advise them to write a personal letter about how much they love the house
and a little bit about themselves. In some cases, it can absolutely sway the
sellers into accepting their offer, as the personal touch balances out all of
the contracts and numbers inherent in a real estate transaction.
The same tactic can work for sellers if they put together a
very short (maybe one minute or less) video about their family and their home.
Talking candidly about how much they loved the house, the great memories they
had there, how they loved the neighborhood and schools, their favorite local
parks and restaurants, and giving a valid reason why they’re selling and moving
can all be part of a seller’s video.
It’s not the information in the video per se that will make
a difference to buyers, but psychology shows that it will humanize the listing,
allowing it to stand out from the pack and establishing positive feelings of
trust and familiarity. Ask us more about what would be appropriate for a great
seller video and how we can use it on YouTube, Instagram, Facebook, etc. to
help market your home.
3. Focus on low-cost
home improvements in kitchens and bathrooms.
To fix up or not fix up, that is the question for many
homeowners before they list their home. Research shows that it doesn’t pay to
undertake huge and expensive home improvements before listing your home, unless
they are essential or safety concerns, like leaking roofs or faulty electrical
systems. But additions, adding a pool, remodeling every room, and other significant
upgrades will probably only yield you 20-40 cents on the dollar once the home
sells.
Instead, data shows that the wisest investment is to put
resources into smaller, cosmetic improvements into your kitchen and bathrooms.
Repainting the walls, replacing dated appliances with stainless steel,
modernizing light fixtures and possible retiling floors in the kitchen all keep
the budget under control but will be a huge selling point when buyers walk
through. In fact, that will yield an ROI of 85% or higher, and buyers pay most
attention to the kitchen and master bathroom when making a first impression of
a home.
4. Impress buyers
(and their agents) by having your inspections all done.
There is a lot of uncertainty in any real estate
transaction, with inspections, appraisals, disclosures, and contingency periods
all reason for a buyer to get cold feet – or choose to renegotiate. But one
great way to relieve that uncertainty from the get-go is for sellers to get all
of their inspections done before they even list the home. Potential buyers (and
their agents, especially!) will love reading in your listing description that
the house has a clear pest report, a roof certification, a completed home
inspection with the appropriate fixes already done, and maybe even a current
appraisal.
Not only will it eliminate any surprises during the
transaction so it’s psychologically comfortable and safe, it signals that you
are serious and ready to close. By having all of your inspections completed
ahead of time, you’ll attract a better, more motivated breed of buyer that
won’t waste your time or nickel and dime you on every fee and issue that comes
up. This strategy works especially well for higher end and luxury listings, but
for all sellers it ultimately saves a lot of time since the deal can now close
as soon as their loan clears, saving days or weeks, and we all know that time
is money when you’re selling your home!
5. Have your home
professionally staged.
For any high end or luxury home, enlisting the services of a
professional stager is a must. But is it really
worth it? If you’re worried about the cost or inconvenience, consider these
statistics from Realtor Magazine and The International Association of Home
Staging Professionals:
95% of professionally staged homes sell faster than
non-staged homes.
Homes that are staged stay on market only half as long as
homes that aren’t.
Staged homes sell for an average 11% higher purchase price
than non-staged homes.
Only 4% of homes in high price brackets are staged (which
means two things: some real estate agents aren’t doing their jobs correctly,
and your luxury home will stand out like a diamond in a pile of coal when you
do stage it.)
The median dollar value for home staging services is only
$675 (but higher based on more work and the nicer the home/higher the listing
price),
But the great news is that surveys show that staging
generates a Return On Investment of 8-10% when the home sells
With those benefits and financial returns, can you afford
NOT to stage your home?
***
If you'd like to check out more home selling secrets from The Alfano Group, try these past blogs:
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